Answered By: Jeff Dowdy Last Updated: Dec 05, 2014 Views: 13787
According to the Publication Manual of the American Psychological Association:
"...cite in text the first few words of the reference list entry (usually the title) and the year" (p. 176).
As an additional reference, see the Purdue OWL's entry on 'Unknown Author' or 'Organization as author'. Here's their example:
A similar study was done of students learning to format research papers ("Using APA," 2001).
The MLA Handbook for Writers of Research Papers (7th edition) addresses this question in the section 'Citing a Work Listed by Title': "the full title (if brief) or a shortened version precedes the page, paragraph, section or reference number or numbers" (p. 223).
Again, the Purdue OWL offers a good example. See section 'In-text citations for print sources with no known author' for another explanation. Here's their example:
("Impact of Global Warming" 6).